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Free. Weekly. Written for people who truly love London.
What you’ll get every week
- Hidden London — secret spots, tucked-away pubs, and passages even Londoners miss
- History & heritage — the stories behind every street corner, from Roman walls to Blitz shelters
- Food & drink — from Borough Market to Michelin stars, pie and mash to modern British
- Neighbourhood guides — the real London beyond the tourist trail, borough by borough
- Seasonal picks — what to see, do, and eat in London right now
Who reads Love London?
Londoners who want to rediscover their own city. Travellers planning their first or fifth visit. Anglophiles who fell in love with London through literature, film, or a rainy afternoon on the South Bank. History enthusiasts who see stories in every cobblestone. Food lovers who know London’s dining scene rivals any city on earth. If London makes your heart beat faster, this newsletter was made for you.
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Every week, the London that guidebooks miss. Free, always.
What readers are saying
“I’ve lived in London for 15 years and this newsletter still shows me places I’ve never been. It’s like having a knowledgeable friend who knows every hidden corner.”
“We used their Bermondsey guide for our anniversary weekend and it was perfect — every restaurant, every walk, beautifully curated.”
“As an American Anglophile, this is my favourite email of the week. The history articles are exceptional — they bring London’s past to life.”
Recent topics we’ve covered
- The secret rivers beneath London’s streets
- A walking guide to Hampstead — village London at its finest
- The best Sunday roasts in every London borough
- Churchill’s London — the places that shaped the war
- London’s best independent bookshops, from Daunt to Persephone
Frequently Asked Questions
Is the London newsletter free?
Yes, completely free. You’ll receive one email per week with stories, photography, and hidden gems from across London. There is an optional paid tier for those who want to support our work, but the free edition is our primary newsletter.
How often will I receive the newsletter?
Once a week. We respect your inbox. Each edition is carefully written with original stories, historical insights, and curated recommendations from every corner of London.
I don’t live in London — is this still for me?
Absolutely. Many of our readers are London lovers from around the world — planning visits, reminiscing about past trips, or simply enjoying armchair travel through one of the world’s greatest cities. Whether you’re in New York, Sydney, or Toronto, London is always worth reading about.
What makes this different from other London travel guides?
We go beyond Big Ben and Buckingham Palace. Our writers share the London that locals love — the hidden pubs of Clerkenwell, the best coffee in Peckham, the Blitz shelters you can still visit. Real stories from real places, written by people who know London intimately.
Can I share the newsletter with friends?
Please do! We grow through word of mouth. If you know someone who loves London, forward them any edition — there’s a subscribe button at the top of every email.
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